Category Archives: advertising/marketing

Warning: don’t put your eggs in the technology basket

Posted on 9 April 2013 by Peter Boyer

Technology offers no short-cut to solving our climate dilemma. Only our collective effort can do that. [9 April 2013 | Peter Boyer] Fictional stories and characters can be a big influence on who we are. At school I fancied I … Continue reading →

Posted in advertising/marketing, biodiversity, biological resources, carbon, carbon emissions and targets, changes to climate, climate system, consumption, economic activity, energy, environmental degradation, fossil fuels, geoengineering, growth, renewable energy, technology | Tagged , , , , , , , , , , , , , , , , , , , , , | Comments Off on Warning: don’t put your eggs in the technology basket

Marketing’s eco-myths hide some uncomfortable realities

Posted on 26 March 2013 by Peter Boyer

Businesses and advertisers like to play on the “eco-friendiness” of their product, but the reality is less attractive. [26 March 2013 | Peter Boyer] A good-looking young runner moves in slow motion along a forest path shaded by tall trees … Continue reading →

Posted in advertising/marketing, agriculture and farming, air transport, biodiversity, biofuels, biological resources, biomass energy, business, investment, employment, carbon, carbon emissions and targets, carbon offsetting, consumption, economic activity, ecotourism, energy, environmental degradation, food, forests and forestry, fossil fuels, human behaviour, land use, social and personal issues, tourism, transport, transport fuel, trees, water, wood | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off on Marketing’s eco-myths hide some uncomfortable realities